Esports platform is brimming with potential and every other company is trying to tap this golden opportunity. Recently a significant strategic collaboration between Bharti Airtel (Airtel)- India’s largest integrated telecommunications company, and NODWIN Gaming, South Asia’s leading esports company made a huge buzz. As per the partnership, this deal will steer both the companies to accentuate their stakes in the rapidly changing eSport ecosystem.

Both companies stated in the joint release that,

Given India’s large youth population and rapidly growing internet penetration, esports has the potential to become a large part of the country’s mainstream sporting culture. It is estimated that by 2021, online gaming will become a large market in India, worth over $1 billion with more than 620 million gamers.

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The partnership has successfully commenced right after the launch of Airtel India ESPORTS TOUR, which is the first and largest property of its kind in this segment. It will also have a national ranking and awarding system for Indian esports players based on their year-long performance across top tournaments, and this will be used as a base to create a points table for all participants.

As per the strategic alliance, Airtel India ESPORTS TOUR will cover the entire NODWIN tournaments across gaming titles of PUBG Mobile, CS:GO, Clash of Clans, FIFA, etc. Last, the gamut will extend to all iconic Nodwin operated tournaments such as the India Premiership by NODWIN, DreamHack India, The Northeast Cup, KO Fight Nights, and PAN Fest.

In a press release,Bharti Airtel’s Chief Product Officer Adarsh Nair said, 

Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of e-sports in India.

He further concluded by stating,

eSports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.

Nodwin Gaming founded in 2012 is a globally acclaimed gaming platform hosting various E-sport tournaments, also they perform various responsibilities like match hosting, broadcasting gameplay, managing player and talent, league operations, and wider event management. Nodwin gaming nurtures and caters to the evolving gaming and eSport ecosystem both globally and domestically. 

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

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