Recently, Games24x7 has revealed to launch a new digital influencer campaign for its skill gaming platform, RummyCircle. Ideated by Spring Marketing Capital. The campaign aims to bolster the connection between the game’s platform and players of online card game-Rummy.

Key Highlight of the Campaign

Games24x7 has collaborated with Bollywood artists, Aparshakti KhuranaVarun Sharma, Vir Das, and Manjot Singh for the campaign in the North Indian market.

Keeping in mind to cater to the campaign across the different parts of India. The company has also partnered with artists Danish Sait and Sathish Muthukrishnan for Karnataka and Tamil Nadu regions.

Also, the digital Ad films will feature actors showcasing innumerable emotions that gamers undergo while they competing against others in a ‘Nail-Biting’ game of online rummy, thereby bringing the spirit of the platform alive.

Games24x7 has also associated with actress and Veteran TV presenter Mandira Bedi. She is to release a series of tutorial videos on rummy, which will help players advance their skills easily and excitingly. 

Innumerable statements are released

In a press realease, Mandira Bedi commented on her association with RummyCircle,

As a gaming pioneer, Games24x7 is leading responsible growth for the gaming industry in India. I am delighted to partner with Games24x7 on their initiative to help gaming enthusiasts improve their rummy-playing skills. Rummy is a fun game and I am happy to introduce RummyCircle: Masterclass with Mandira Bedi

Mandira Bedi

Also, Avik Das Kanungo, Director of Brand and Marketing Strategy for Games24x7 further added by saying,

We are Happy to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India’s favourite card game and is becoming increasingly popular across the length and breadth of the country.

At RummyCircle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion.

Avik Das Kanungo

On the new digital influencer campaign, Arun Iyer, Founder and Creative Partner, Spring Marketing Capital said,

Rummy as a game has always been a favorite with families. In this digital influencer campaign, we’ve tried to capture the skill, strategy, fun and banter that every game of rummy on RummyCircle comes with. The actors were shooting the films themselves at home.

Arun Iyer

What’s More?

New York University alumni Trivikraman Thampy and Bhavin Pandya conceptualized Games24x7 in 2006. Operating with early-stage investments from Marquee venture capital firm Tiger Global and a host of investment entities from the United States.

The company entails enticing games portfolio covering skill games and casual games. Also, it boasts of bringing leading platforms like RummyCircle, My11Circle, and Ultimate Games.

This is a second major collaboration between an online rummy company and brand ambassadors this month. At the beginning of June, RummyBaazi declared that they had penned the professional boxer, Vijender Singh, as the face of their rummy platform.

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

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