Indeed, eSport is one of the industries that is booming even after the rampage created by the eerie situation of Lockdown and Social Distancing.

Recently, Loco, a thriving live-stream platform, and Red Bull, a world’s leading energy drink manufacturer declared a strategic partnership. This partnership aims to remold eSport by infusing it with eminent features that yield in garnering stellar gaming experience.

Under the Partnership

The partnership will result in both companies working together to curate and air unique eSport Content under innumerable Gaming Categories. Red Bull has carved up a unique space in the realm of eSports as it has played a pivotal role in formulating a durable ecosystem for athletes and sports.

The partnership will commence with the live broadcast of the finale of the ongoing “Red Bull Flick” tournament on Loco.

This highly acclaimed CS GO tournament is sketched to bring light to the most talented gamers in India and is set to take place on Saturday, 13th June. 

They will also cover events such as Red Bull MEO and Red Bull R1v1r Ruins. The aforementioned companies are working together to especially tailor additional events for the upcoming days.

About Loco

Loco has transformed the overall gaming experience and created one of the largest gaming communities in the country. To serve the fast-growing esports ecosystem in India which today consists of over 600 million gamers.

Various statements are Given

Indian Counter-Strike Pro & Red Bull India’s first gaming athlete, Ankit ‘V3nom’ Panth, said,

I am really happy to see such great participation in Red Bull Flick. I think we made all the 6 cups full within 4 days. This shows the passion of our community. I know we are going to see some great matches in the national finals on 13th June.

Red Bull Flick is a great platform to showcase your aiming skills. India is known to have players with good aim but they find it difficult to make a team and compete. It is a great initiative to help such gamers and put them out there. Additionally, I am equally excited to see Red Bull partner with an esports platform like Loco to broadcast the finals which definitely gives us access to one of the largest gaming communities in India.

Ankit ‘V3nom’ Panth

Speaking about the partnership, Anirudh Pandita, Founder, Pocket Aces, said,

India’s gaming ecosystem continues to grow rapidly and gaming has now permeated the Indian consumer’s entertainment experience in a meaningful manner. Our mission as a company is to help consumers fight boredom and we are happy to partner with Red Bull in our journey.  Red Bull has actively appreciated and promoted esports globally over the last few years and we hope to work with them to provide wings to the flight of the esports community.

Anirudh Pandita

What’s More?

The collaboration will not only offer a platform to Passionate & aspiring Players hailing from India. But also it will showcase their talent but also fuel the growth of this industry; placing India on top of the global esports map.

In additions, to their efforts on creating a unique space for Indian gamers in the World of eSports. Loco has partnered with Fnatic, a leading professional esports organization for a PUBG Mobile charity tournament called #GamingForGood.

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

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