Gismart, a thriving game and app publisher, has unveiled that they are joining their hands with the experienced hypercasual development teams. The alliance will help in accentuating the overall development and releasing of their upcoming gaming titles.

The real reason for the alliance is because of Gismart’s recently launched initiative, which aims to target the upcoming musicians – Games for Artists. As part of the program, partnered musicians can advertise and promote their music through Gismart’s titles. Gismart will join companies like Crazy Labs who have recently invested $500,000 in the Indian games market to bolster hypercasual titles

Official Statements

In a press release, Gismart VP of business development and marketing Lana Meisak said,

Games with low CPI is something every developer is after since it is one of the main benchmarks for game scalability on the market. We are removing this hurdle for our partners by offering them various game concepts that have been tested and shown low CPI.

Lana Meisak

About Gismart’s

For those who don’t know, Gismart’s portfolio boasts of over 500 million downloads, out of which 35 million were resulted through Cool Goal! in October 2019. Over the past three years, all the company has shown steady growth with games like with a variety of titles such as Cool Goal!, Happy Hockey and Domino Smash. Gismart has more than 300 employees. Moreover, it has offices in countries like Minsk, Beijing, and Kyiv.

The development studios that the London based Gilamart will think must entail a fully formed team, featuring a producer, a game designer, Unity developers, and 2D/3D artists. Also, they must have a stellar portfolio which groundbreaking records in curating and launching games worldwide.

Also, Gismart has tested over 400 game ideas a month to identify those who have that viral element without a lot of advertising spending.

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

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