Paytm First Games signed a deal-seeking Jamaica Tawallahs’ one team’s sponsorship rights in the Caribbean Premier League (CPL).

Paytm First Games is an initiative of Paytm that offers real money gaming events and tournaments and is highly populous and preferred gaming across the nation. On the other hand, the selected team for the sponsorship is the 2-time CPL champion being the winner of CPL of the year 2013 and 2016. The team also has some top players of the genre, like Carlos Brathwaite, Fidel Edwards, and Andre Russell. 

About the alliance

Paytm First games and Jamaica Tawallahs will be the gaming partners during the Hero CPL, 2020, expected from 18th August 2020 to 11th September 2020. The event is scheduled to be held on Tobago and Trinidad.

With the partnership, PFG will seek higher promotions and popularity with their logo appearing on the team’s website, t-shirts for the players and other members, on the different promotional events for the team, and during the matches. Caribbean Premier League has a giant viewership of about 200 million people from across the globe, and in that, India accounts for about 50% of the viewership. A promotion at such a big event will help Paytm First games seek a large fan base.

Official Statements

In a press release, the COO of Paytm First games, Sudhanshu Gupta, said,

They are happy to get the sponsoring partnership with a strong team of Jamaica Tawallahs that has been one of the strongest contestants of CPL. He also added that with this partnership, Paytm First Games would seek a more extensive audience base for their Esports sector of fantasy and amateur real-money gaming.

Sudhanshu Gupta

This is the third biggest sponsorship news in the ongoing week. First, Dream11 was unveiled as IPL’s title sponsors, and then MPL as the prime sponsor for the Kolkata Knight Riders, a great IPL team. 

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

One thought on “Paytm First Games declared as the new sponsors for a CPL team”
  1. […] Paytm First Games is an extended gaming unit of Paytm and a joint venture between the Paytm and the AB Tech of Alibaba. Recently, Paytm First Games roped in India’s legendary cricketer, Sachin Tendulkar as a brand ambassador. Furthermore, the company aims at spending about 300 crore INR in marketing; and of the total, around 50% will be spent in the T20 leagues starting from 19th September 2020. […]

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