BLAST

BLAST is a top-notch Danish tournament organizer and has recently secured support from Alienware, Gillette, and Twitch. As revealed, BLAST is trying to collaborate with various companies to bolster the VALORANT tournament’s reach.

Between 11th to 13th September 2020, there was also a BLASTTwitch Invitational tournament of VALORANT at a giant scale. 

The tournament organizer also vocalized that they work together with Twitch to assure a “unique commercial proposition,” ensuring integrations between the top brands, efficiently utilizing Twitch’s advertising capabilities. And getting most out of the sponsorship-related assets that can only be obtained from a large scale tournament.

Additionally, with Alienware’s involvement in the Ignition series’s events, there would be an assurance of the best content presentations throughout the tournament and its events. These would contain all the best plays and actions along with the replays of the sponsorships. 

Apart from that, Gillette will be there for presenting the MVP awards based on the performances of the individuals and the top participants throughout the competitions.

Other Teams

BLAST also added other teams for competing in events like G2 Esports, Team Liquid, FunPlus Phoenix, and Ninjas in Pyjamas. These events will be working with the Riot games and there will be an availability of around £45,225.91 as the prize-winning amount.

Official Statements

In a press release, Nicolas Estrup, the Product and Experience Director of BLAST said,

VALORANT has enjoyed a record-breaking success since its launch in June and has fast become a fan-favorite – we look forward to showing the community what BLAST can bring to the table with our industry-leading production and popular fan-first approach.

Also, He further added that this tournament will be the final Ignition Series for European teams and will give viewers the platform to watch some of the world’s best VALORANT talent go head-to-head.

Nicolas Estrup

This new updated deal is the golden milestone and an interesting one in the Esports industry’s history. This one also ensures the involvement of the top brands in online events.

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

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