Paytm First Games is an extended gaming unit of Paytm and a joint venture between the Paytm and the AB Tech of Alibaba. Recently, Paytm First Games roped in India’s legendary cricketer, Sachin Tendulkar as a brand ambassador. Furthermore, the company aims at spending about 300 crore INR in marketing; and of the total, around 50% will be spent in the T20 leagues starting from 19th September 2020.

Paytm First Games

Additionally, Paytm First Games also targets reaching around 100 million users during IPL, the most followed Indian cricket event. As of now, the branch already acquires 80 million users and their interests.

Currently, mobile games seek higher audiences and user base, and Tendulkar joining Paytm First Games at such a scenario might turn out as a booming trend for the branch amid the COVID-19 pandemic. By the end of December 2020, Paytm First Games revealed having around 5-6 million users registered with them, which presently rose to 20-25 million global users. The COO of the company, Sudhanshu Gupta, unveiled the statistics.

Apart from Paytm, other top gaming platforms also extends their reach, signing the top cricketers as the ambassadors. Dream11 also is a leading platform for online fantasy games, and it ropes in MS Dhoni and Rohit Sharma for promoting and representing the company. Sourav Ganguly also is My 11 Circle’s brand ambassador. Amid the pandemic, these fantasy gaming platforms bets higher amounts in IPL, Dream 11 closed the financing on Monday for around 225 million USD and became the title sponsor for 2020’s IPL.

Moreover recently, Indiatech, a startup think-tank, unveiled with its reports that fantasy games’ 80% of Indian users prefer playing for free, and the rest prefers pay-to-play mechanics. 

Official Statements

In a press release, the God of cricket, Mr. Sachin Tendulkar said,

Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. PFG will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with PFG to enable cricket fans to engage more with the ever-popular game of cricket

Sachin Tendulkar

Also, Paytm Founder and CEO Vijay Shekhar Sharma further added his excitement for on boarding Sachin Tendulkar as Brand ambassador,

Tendulkar represents the dreams and aspirations of a billion-plus people. He is the pride of our country and the true embodiment of excellence, tenacity, and hard work. This association is based on many of the values we share with the greatest sportsperson of all time

Vijay Shekhar Sharma

Furthermore, Sudhanshu Gupta Paytm’s COO, further specified,

With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports about tactics, strategic planning, and research.

Sudhanshu Gupta

By Tanya Mishra

A Writer 'All Ghillied Up' as a Gamer.

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