PUBG Mobile has initiated its talks with Airtel for gaining back the Indian gaming rights. Entrackr revealed that PUBG is taking every possible effort with Airtel to hand over the gaming and distribution rights to it for across the nation. Also, the reports from Sensor Tower disclosed that PUBG experienced a fall of 26% in the number of downloads internationally in September 2020, and the sole reason behind this is the Indian Government’s action on banning the game.
Because of the downfall and the losses, PUBG Corporation is in search of the right partner in the Indian market to hand over the distribution rights as soon as possible and get back the Indian users. Previously, PUBG had talks with Reliance JIO for the same, but that failed due to the inability of the discussions and bargaining to reach a final conclusion. With that, the search for PUBG’s Indian partner continued, and the promoters of the game reached out to Airtel.
Reports from Entrackr stated: “PUBG is in an early conversation with Airtel for handing over distribution rights to the telecom giant. This desperation shows that PUBG has been trying hard to get back into the Indian market. The gaming platform is also busy in raising a lean team in India. It has been interviewing candidates with experience of under 4 to 6 years.”
After the Indian Government’s action on banning, the downloads decreased, and to this Sensor tower earlier unveiled that out of the total downloads of PUBG Mobile, 24%, i.e. 185.5 million were from India, and that accounted for the highest user base in any nation across the globe. From June 2020 to August 2020, PUBG experienced a global rise in the number of its users, its market, however, with its ban from the Indian market from 2nd September 2020, the pace got shortened by 26%.
PUBG collected around 10.7 million global downloads in September 2020, but after analyzing all the stats, the conclusion reached is of 26.7% fall in the downloading numbers, that was 14.6 million in August. Since India contributed around 30% to 35% downloads and installs, now the heat is rising with the extreme loss for PUBG Corporation.
Other apps getting benefits from PUBG ban:
As PUBG got banned, other mobile applications experienced a surge in their user base and got a golden opportunity to extend their market and profit. The most benefitted applications are:
- Ludo King – It is one of a casual board-based game, and in September 2020, it was the most downloaded one with the number of installs being 10.3 million.
- Among Us – InnerSloth founded this game, and it got a fantastic opportunity with the PUBG ban to extend its market reach. With this, it acquired 85 million downloads globally on mobile devices, and this is 13 times more than its record in 2019.
- Garena Free Fire – This game too got a phenomenal growth rate in September 2020, and it acquired around 9.4 million downloads in that period. It is a battle royale game that is in the list of top 5 games expected to overpower the market with PUBG’s ban.
Even though there are impressive responses experienced by the other applications with the banning of PUBG, but India still is unable to make higher revenues and profits with the ban by coming up with the best-ever alternative.