IPL 2020 had the highest ever viewership with 400 billion viewing minutes. This is revealed according to the Broadcast Audience Research Council (BARC India).
Dream11 Bags to be a Co-Presenting Sponsor for IPL 2021
Dream11 Dream11, India’s largest fantasy sports application, is set to return as the co-presenting sponsor for the upcoming Indian Premier League after acquiring the title rights for the 2020 edition.
Star Sports, a sports channel owned by Walt Disney Company India, has set a 14-15 percent rise in ad pricing for this year, with an advertisement revenue target of Rs 3,600 crore – 3,800 crore. The company has already sold a number of slots, with leading fantasy operator Dream11 serving as a co-presenting sponsor.
Lloyd Mathias talked about the move by Dream11
Their presence will continue and may be unaffected by the fact that ad rates have returned to pre-recession levels. However, now that the IPL has returned to its April-May season; categories such as drinks may be resurrected in a major way. Lloyd Mathias, an angel investor and business strategist, commented on the Harsh Jain-owned and Tencent-backed Indian fantasy sports company’s move.
IPL 2020 had the highest ever viewership with 400 billion viewing minutes. This is revealed according to the Broadcast Audience Research Council (BARC India). And a 23 percent rise in overall consumption over the previous year. It cites an increase in overall marketing revenue, with various fantasy operators planning; to buy advertising slots during the world’s most famous T20 league.
According to Jehil Thakkar, partner at Deloitte, the IPL is a very solid franchise. It has grown into a giant economic engine for the world of cricket. As a result, any fluctuations in ratings will have no effect on the tournament’s overall scale.
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