BalleBaazi Brings Their New Campaign ‘Cricket Machao’ for IPL 2021

The upbeat campaign captures the essence of Indian cricket by narrating every fan’s response to the supreme play during matches.

Home » BalleBaazi Brings Their New Campaign ‘Cricket Machao’ for IPL 2021

BalleBaazi.com, an online fantasy sports website, is commemorating the start of the most exciting cricket competition, the IPL, with its new advertisement and video song ‘Cricket Machao.’

The upbeat campaign captures the essence of Indian cricket by narrating every fan’s response to the supreme play during matches. The music video stars Divyenndu, who has been brought in to boost the entertainment factor of the thrilling gaming website.

With the start of the IPL season in 2021, BalleBaazi.com is gearing up to enter the Indian cricket fever with Divyenndu and the new anthem. ‘Cricket Machao’ captures the fervor of the game as well as the passion of the country’s cricket-loving crowd, showcasing Indian millennials’ pulse for the sport.

Baazi Games already has an existing userbase of over 6M

BalleBaazi.com, the Fantasy Sports vertical of Baazi Games, currently has over 6 million users who are avid cricket fans, casual visitors, and players on the BalleBaazi platform. With the start of the IPL season this year, the famous gaming site expects its user base to increase by 50%. BalleBaazi.com, which launched in 2018, has made a strong start in the market, amassing over 500,000 active users in less than a year. 70% of whom were from Tier II and Tier III towns, indicating a mystery factor at work.

Furthermore, the site provides users with other appealing features; such as batting and bowling fantasy formats, Tourney Fantasy, and the referral format known as Partnership Programme.

In the video, fans get to see Divyenndu’s latest cricket-obsessed hand; which introduces us to the actor’s insatiable side, who is a hardcore cricket lover at heart. The music video transports audiences into the adrenaline rush that cricket provides to Indian fans.

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