Games24x7 Director Reveals Doubling of their User base during IPL 2020

Avik Das Kanungo, Director Brand and Marketing Strategy at Games24x7, disclosed that during the last edition of the Indian Premier League.

Home » Games24x7 Director Reveals Doubling of their User base during IPL 2020

Avik Das Kanungo, Director Brand and Marketing Strategy at Games24x7, disclosed that during the last edition of the Indian Premier League, their commodity saw a two-fold rise as they onboarded twice as many users.

So far, MY11Circle has enlisted the help of celebrities such as Sourav Ganguly, Rashid Khan, Shane Watson, VVS Laxman, and Ajinkya Rahane to promote the brand on social media and TV commercials, with the aim of being one of the fastest growing brands in the world. So much so that their ROI reached a new level, allowing them to rise as one of the country’s most popular fantasy sports brands; and their Director Brand and Marketing Strategy Avik Das Kanungo announced that it was made possible by the IPL 2020; with people going wild for it.

Avik Das Kanungo gave the details

According to Avik Das Kanungo, the last IPL was a little different for the fantasy sports category; because Indians had been stripped of live cricket action for nearly five months. As a result, interest levels were extremely high, which was mirrored in the IPL 2020 TV and digital viewing figures. Their success in the previous IPL was due not only to a well-planned 360-degree marketing strategy; but also to product creativity in the style of Play with Champions. As a brand, they believe in the need to promise the players something different, unique, and thrilling at every IPL; and this time they are heavily relying on their new proposition for fantasy players in India. They are optimistic about this year’s all-new initiative. The company assume that because it is returning to India; and there is also a World Cup to follow, this IPL would be equally successful.

They have obviously seen a really strong ROI on IPL spends. They doubled their player base during the tournament time in IPL 2020; demonstrating the potential of such a large event for a brand like them.

The IPL 2021 is expected to generate a lot of attention from advertisers; but Kanungo is optimistic in the brand’s preparation and strategies for capitalizing on the interest; and attracting new customers on the site.

Finally, Kanungo stated that, as previously stated, they believe in product creativity; and their power is in translating that innovation into a well-structured marketing strategy. This IPL, they have also prepared a new proposition for fantasy players. They’ve also designed the imaginative in an intriguing manner that they’re sure the fantasy crowd would enjoy and connect to right away. However, they are unable to share any further information about the initiative at this moment.

READ MORE Latest News here!

Leave a Reply

Your email address will not be published. Required fields are marked *