Gamezy Launches Play Fantasy Cricket Hatke Campaign with KL Rahul

Gamezy, a fantasy cricket app from Gameskraft known for its creativity, has unveiled a new advertisement featuring brand ambassador KL Rahul.

Home ยป Gamezy Launches Play Fantasy Cricket Hatke Campaign with KL Rahul

Gamezy, a fantasy cricket app from Gameskraft known for its creativity, has unveiled a new advertisement featuring brand ambassador KL Rahul. Aagey Se Right IPL advertisement for Gamezy centers on the theme of “Play Fantasy Cricket Hatke.”

According to Abhay Mehta, Founder and Creative Director of Aagey se Correct, positioning Gamezy as a Naye Zamane ka Fantasy app during the last IPL increased brand recognition by more than 300 percent. This time, the plan was to stick to the same path that defines the brand in its purest form.

Playing Fantasy Cricket with more innovative features

The brand’s appeal to its users was simply the concept of playing Fantasy Cricket with more creative elements, thereby rendering the gameplay Hatke. With the general segment focused on building teams and participating in tournaments, Gamezy’s main offering is all about making the fantasy experience more enjoyable with elements such as Live Fantasy and 2nd Innings.

Following the success of KL as Naye Zamane and Purane Zamane ka Rahul, audiences predicted something similarly new and entertaining this year. And the young and energetic Samaybhaiya, with his distinct look, and the happy-go-lucky & always-enthu Jollybhai lifted his acting bar to a whole new standard.

According to Harish Rawat, SVP Marketing at Gameskraft, the new series of advertisements capitalize on scenarios that a fan could encounter when playing fantasy sports in a comedic manner. With its Hatke offering of new versions, Gamezy is attempting to not only provide a solution to improve gameplay experience but also to disrupt a genre that is otherwise on its way to being a commodity.

 KL. Rahul, Gamezy’s Brand Ambassador, exclaims that, in addition to the novelty and Hatke features that Gamezy has to deliver, he enjoyed testing himself in a totally different genre this time around. And he is overjoyed with the affection shown to Samaybhaiya and Jollybhai.

The latest Gamezy advertisements will air during live cricket broadcasts on Star Sports Television. Apart from live cricket, the company intends to screen these advertisements on different streaming channels in order to broaden their appeal among the large cricket fan base.

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